Quality is not just the method, just the form, or just the content. The lack of quality doesn’t cumulate in a spot, it is fundamental. Quality is what holds form and content together.
We avoid the pain of thinking like a medical examination. We’d like to believe we’re too smart to think. Thinking is stressful. While stereotypes click together sweetly, thinking comes in bitter flavors. We recur to clichés rather than reflection, because they make us wise without listening, bright without reasoning, and smart without taking the risk of being imprecise, boring, annoying, wrong. And just like McFood they’re easily bought and quickly swallowed, zero intellectual calories."